How the Panda Algorithm Might Evaluate Your Site
Let’s step back to 2011 and once more look at the 23 questions Amit Singhal published for Webmasters who were frustrated by the Google Panda algorithm. I solved my Panda problem within 2 months as I...
View ArticleYou SEO People are Destroying News Websites with Dumb Advice
Dear Kettle: This is the pot. I am calling you black. Here is why. Earlier this year I wrote on Marketing Pilgrim that you should always update your older outbound links. I do this on my Websites...
View Article12 Provably False Ideas Your SEO Should Not Be Telling You
Because the SEO industry has never adopted standards there is no way for the average business decision-maker to know whether their in-house SEO expert or SEO consultant is telling them something...
View ArticleDangerous and Irresponsible Link Advice from Experts That You Should Ignore
Whether you are building links or auditing links you like most people are probably scanning popular Web marketing forums and blogs, or maybe even technology news Websites, for tips and tutorials on how...
View ArticleHow to Speed up a Website without Causing a Disaster
Web marketers are almost obsessed with Website speed. In my experience most concerns about “page speed” are misplaced. If your pages are not triggering site speed warnings from Bing and Google you...
View ArticleComputational Queries: The New Vista in Search
Computational queries have emerged as a new category of search behavior. The most common type of computational query I use is “how far from HERE to THERE”. Sometimes I do this when driving around...
View ArticleMore SEO Myths for 2016
It’s amazing to see how even in 2016 Web marketers continue to get (what I consider to be) some of the most basic concepts wrong. We have had several years to set the record straight but not everyone...
View ArticleHow Content on Its Own Brings Traffic, Links, and Leads
I have been publishing Websites since August 1996. Although I have worked at improving visibility for sites through all those years, I have never seen content fail to bring traffic, links, and leads. I...
View ArticleHow to Design the Web User Experience from Hell
User experience is supposed to be the most important aspect of Web design today but you won’t find any scientific proof of that if you look at what Web publishers and advertisers are doing. If we were...
View ArticleHow to Recover from the Penguin Algorithm In Less Than 1 Hour
We don’t offer Penguin recovery services. We view such work as completely avoidable and unnecessary. There are some good-hearted, wonderful people selling Penguin recovery services, strategies, and...
View ArticleDividing a Website across Multiple Hosts Has No Negative Effect on SEO
One of the most incredibly naive and misleading myths circulating in the Web marketing industry today is that if you divide your content across multiple hosts (domains or subdomains) you weaken your...
View ArticleNatural and Semi-natural Linking for Web Marketers
Over the past two years I have published only four link theory articles, and of those three were direct responses to contemporary discussions in which I sought to debunk some wrong ideas coming from...
View ArticleContent Marketing or Search Engine Optimization?
It is a rare chart that tells a whole, comprehensible story. I don’t have such a chart for you but I do have a chart that tells, in my opinion, an interesting story about how ignorance breeds change...
View ArticleGoogle Penguin: Why You Cannot Fix Your Website
Despite all that has been written about the Google Penguin algorithm, including numerous question and answer articles that Googlers have assisted with and promoted, many Web marketers and business...
View ArticleSearch Engine Optimization for 2017 and Beyond
A funny thing happened on the way to Web markteting in 2016: the world of SEO ballooned under your inattentive noses. Most of you are still trapped in the “mobile SEO” rut and you cannot see over the...
View ArticleIs There a Single Most Important Technical SEO Task?
Technical search engine optimization articles have become the new Web spam of marketing tutorials. Everyone has an ultimate beginner’s guide to technical SEO and a list of priority tasks that you must...
View ArticleCan an A/B Test Tool Really Make SEO Experts Obsolete?
A company called RankScience has launched an A/B testing tool that, they say, targets the SEO expert — the in-house staff member, the outside consultant, or the guy in the corner booth who reads all...
View ArticleThe Myth of the Google Update
People have been chasing search engine algorithms since the 1990s. They won’t stop even though the algorithms are more elusive now than ever before. Nonetheless, Web marketers should approach all...
View ArticleIs There a Single Most Important Technical SEO Task?
Technical search engine optimization articles have become the new Web spam of marketing tutorials. Everyone has an ultimate beginner’s guide to technical SEO and a list of priority tasks that you must...
View ArticleCan an A/B Test Tool Really Make SEO Experts Obsolete?
A company called RankScience has launched an A/B testing tool that, they say, targets the SEO expert — the in-house staff member, the outside consultant, or the guy in the corner booth who reads all...
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